Build a brand your people believe in and your customers trust
Branding + Marketing + Training
How egd helps
We help organizations define why they exist, what they stand for, and how they show up. Through purpose, values, positioning, and brand promises, we align leadership vision with a clear, compelling identity that resonates with both employees and customers.
Turn your brand strategy into action. By activating clear messaging across content, campaigns, and channels, we help businesses build momentum, strengthen reputation, and create consistent conversations that drive growth and engagement.
We educate and empower teams to bring the brand to life. Through workshops, training sessions, and speaking engagements focused on messaging, communication, strategy, and collaboration, we help people grow alongside the business.
What people say about egd
“Eric is a rare blend of enthusiasm, optimism, and marketing expertise.
He helped transform our 150-year-old company with marketing coaching, engaging workshops, and strategic planning. His skills as a speaker, group facilitator, and team leader are truly exceptional and inspiring.”
— John Rosbottom, President, W.S. Tyler
About egd
Education, growth, and development. Not only are these three values at the heart of our branding, marketing, and training work, it’s also what egd stands for (literally). We don’t just deliver brand and marketing strategies; we teach them. Our approach is grounded in curiosity, clarity, and an infectious enthusiasm for helping people and businesses grow together.
egd was founded in 2022 by a lifelong teacher and marketing professor at NYU, and that educator’s mindset shapes everything we do. Whether we’re developing a brand, activating a marketing strategy, leading a workshop or speaking engagement, our goal is the same: to leave teams smarter, more confident, and better equipped to build trust.